Finding Your Real Conversion Rate

Your Conversion Rate is Wrong
There is a large issue with noise when it comes to Google Analytics in the real world. “Noise” is what I call any traffic or conversion that could not possible be a customer in your business model.

Testing and analyzing traffic uses the conversion rate as the golden metric, but what […]

What are the types of #hashtags?

What are the Types of #Hashtags?
I was asked by Gary Hirsh about using hashtags in his campaign to spread his Joybots around the world. He has seen quite a few different hashtags being used for his product, and has been using some on his own, but had some questions. Our conversation lead me to doing […]

Carving Time, Then Filling It: How to Stop Procrastinating

In 29 Credits, I focus a lot on how to stop procrastinating. I procrastinate incredibly well, or incredibly badly, depending on how you look at it. I know I am not the only one. I find that overcoming procrastination is one skill that helps all of us use our time better, stay on top […]

Preparing for Your First Product Launch

I have learned an interesting thing when creating my first digital product, 29 Credits — at a certain point, you just have to say it is complete and launch. In many ways, I am a perfectionist. We all know that nothing is ever perfect and we are all our own worst critic. Which means that […]