Digital Marketing

Finding Your Real Conversion Rate

Your Conversion Rate is Wrong
There is a large issue with noise when it comes to Google Analytics in the real world. “Noise” is what I call any traffic or conversion that could not possible be a customer in your business model.

Testing and analyzing traffic uses the conversion rate as the golden metric, but what […]

Preparing for Your First Product Launch

I have learned an interesting thing when creating my first digital product, 29 Credits — at a certain point, you just have to say it is complete and launch. In many ways, I am a perfectionist. We all know that nothing is ever perfect and we are all our own worst critic. Which means that […]