Digital Strategy

Finding Your Real Conversion Rate

Your Conversion Rate is Wrong
There is a large issue with noise when it comes to Google Analytics in the real world. “Noise” is what I call any traffic or conversion that could not possible be a customer in your business model.

Testing and analyzing traffic uses the conversion rate as the golden metric, but what […]

What are the types of #hashtags?

What are the Types of #Hashtags?
I was asked by Gary Hirsh about using hashtags in his campaign to spread his Joybots around the world. He has seen quite a few different hashtags being used for his product, and has been using some on his own, but had some questions. Our conversation lead me to doing […]